The Music Marketing Hub
When you finish your song...
How do you get it heard?
Now something you might not know about me is that I took two years off of sound mixing and music to live in Buenos Aires, Argentina.
I switched careers into marketing and learned as much as I could in that time.
I ended up helping my clients generate over 10 million dollars in deal flow.
And I created a "marketing hub" for each client so that we we could stay organized.
When I came back to the music industry I realized just how broken marketing int he music industry was.
You used to be able to run ads to your shows and music profitably but over the bast two years the cost of ads have doubled.
Here is how much more competitve digital marketing has gotten over the past two years...
In the past year Facebook's cost per ad has went up 89%
TikTok's cost per ad has gone up 94%
34 million videos are uploaded to TikTok per day
100,000 songs are uploaded to Spotify every day (18 Months ago it was 70,000)
The Internet is Becoming More and More Competitive
What worked just two years ago won't work anymore.
This is something every industry is dealing with, but musicians are getting hit extremely hard because what we sell, music, is paying less and less as the cost of ads go up year by year.
Here is a chart from 10 years ago showing this same problem. (Pay per stream is now at .003)
What does this mean?
Here are the facts
Streaming is paying less
The cost of ads are going up
Their is more content than ever before that you are competing with
This means that the song you will spend the next 40 days on will likely be buried in the sea of content.
And if you want to spend money on ads to get that song heard, the liklihood of you ever making that money back is getting worse and worse as the cost of ads go up and the pay per stream goes down.
But it isn't all doom and gloom, you just ned to be a bit more strategic with your marketing.
The Trident Marketing Approach
Their are three ways to get attention
You can own attention through you social media following/email list
You can buy attention with ads
You can earn attention by connecting with people and outlets with a bigger following than what you have.
Now just 5 years ago, if you did any one of these three things well, you would be able to see growth with your artist project.
But as the space becomes more competitive, you need to upgrade your marketing strategy.
That is why I made the Trident Marketing Hub.
The One Place For All Of Your Marketing
This is something I created after working in google drive trying to keep all of my files organized.
It was impossible.
I wanted one central place that would...
Have my brand information
Have all of my audience research
Have all of my clients competitors and their stregnths and weaknesses
Be where I could keep track of all my content ideas and where they were in the editing process
Be where I can keep track of all the influencers and media outlets I am doing outreach to along with the different pitches I have for each one.
Be where I can keep track of the different products I am selling and the associated ads
Help keep track of all the tasks that need to get done and assigning it to different team members.
This marketing template allows me to easily create three pronged marketing strategies where I can encorporate Earned, Paid, and Owned media to ensure I get in front of people. To ensure I get the attention my music and business deserve.
Now you can try having this in a google drive....
But that is one way to ensure you will never know where anything is, you will never know what the current task you are working on are. (Trust me I have tried).
BONUS: Marketing Mastermind
Now I understand that it can be a lot to dive into the world of marketing.
That's why I put together a video to show you exactly how to use this marketing hub. TO show you exactly how you should be htinking about marketing.
If this sounds like something you would like, just add it to the cart with your order.